Sustainable trade is linked with fair trade in that it shares the notion that international trade should harm neither social conditions nor the environment. The difference is that sustainable trade is a global concept. Its proponents want all international trade to become sustainable.
Non-governmental organisations (NGOs), mainly environmental organisations, have been instrumental in furthering the sustainable trade movement by applying pressure for environmental and social safeguards to be included in international trade agreements. Among regional trading associations, the European Union has lead the way in creating strong institutions that play a similarly protective role. The tide is very much turning towards a future of sustainable trade.
But sustainable trade can learn from what has happened in fair trade. The recent gains made by fair trade have drawn attention to an important economic lever – the power of the consumer.
In the developed world, more and more consumers want to “shop for a better world”. But it wasn’t until labelling and overall awareness improved that fair trade products really began to take off. So, consumers can influence the conditions in countries far from their own, but they need information in order to do it.
Expect international sustainability certification and marks to become a common sight at shops near you.